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Digital Marketing Courses in PCMC

The future scope of
Digital Marketing course 

Digital marketing will not only revolutionize businesses but also transform consumer engagement worldwide. Brands will not only leverage AI-driven automation but also enhance personalized marketing experiences significantly. The increasing adoption of voice search will not only impact SEO strategies but also redefine content creation.

Businesses will not only rely on data analytics but also utilize machine learning for customer insights. Social media platforms will not only serve as promotional tools but also become key sales channels. The metaverse will not only introduce immersive advertising but also reshape virtual brand experiences.  Digital Marketing Courses in PCMC, Digital Marketing Courses in PCMC,

Digital Marketing Courses in PCMC
Digital Marketing Courses in Pimpri

Why choose a Digital Marketing Course as a career option?

Choosing a digital marketing course as a career option opens doors to a fast-paced, dynamic, and ever-growing industry. The skills you acquire through these courses will equip you to excel in various roles and industries, with the potential for lucrative career opportunities and continuous professional growth. Embrace the digital revolution and embark on a rewarding career path by investing in a digital marketing course today. Digital Marketing Courses in PCMC,

  • Expanding Industry 
  • In-Demand Skills
  • Lucrative Career Options
  • Creativity and Innovation
  • Constant Learning and Growth

Syllabus for Digital Marketing Course

Overview of Digital Marketing

• Definition and scope
• Importance in the modern business landscape
• Traditional vs. digital marketing

Digital Marketing Channels

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing

Introduction To SEO

• What is SEO?
• Importance of SEO
• How search engines work

Keyword Research

• Tools and techniques
• Long-tail vs. short-tail keywords

On-Page SEO

• Title tags and meta descriptions
• Header tags
• URL structure
• Internal linking

Off-Page SEO

• Backlinking strategies
• Social bookmarking

Technical SEO

• Website speed optimization
• Mobile-friendliness
• XML sitemaps
• Robots.txt

 

Introduction to PPC

• What is PPC?
• Benefits of PPC
• Key PPC platforms

Google Ads

• Setting up Google Ads account
• Keyword planning and targeting
• Creating effective ad campaigns
• Bidding strategies and budget management

Performance Tracking and Optimization

• Key metrics and KPIs
• Analyzing ad performance
• Optimization techniques

Performance Tracking and Optimization

• Key metrics and KPIs
• Analyzing ad performance
• Optimization techniques

 

Introduction to Social Media Marketing

• Importance and benefits
• Major social media platforms

Facebook Marketing

• Setting up a business page
• Facebook Ads Manager
• Targeting and retargeting
• Analyzing performance

Instagram Marketing

• Creating an Instagram business profile
• Instagram ads
• Influencer collaborations
• Utilizing Instagram stories and reels

LinkedIn Marketing

• Optimizing your LinkedIn profile
• LinkedIn Ads
• B2B marketing strategies

 

  • Google Ads and Bing Ads
  • Bidding Strategies & Ad Copywriting
Introduction to Content Marketing

• Importance of content
• Types of content

Content Creation

• Blogging and article writing
• Video content
• Infographics

Content Strategy

• Planning a content calendar
• Content promotion techniques
• Guest blogging

Content Optimization

• SEO for content
• Measuring content performance
• Repurposing content

Introduction to Email Marketing

• Benefits of email marketing
• Types of email campaigns

Email Marketing Tools

• Popular email marketing platforms
• Setting up email campaigns
• Email templates and design

Email Campaign Management

• Crafting effective emails
• Personalization and segmentation
• A/B testing

Analyzing Email Performance

• Open rates
• Click-through rates
• Conversion tracking
• Choosing the right platform
• Recruiting affiliates
• Commission structures
• Incentives and rewards

 

Introduction to Digital Marketing Analytics

• Importance of analytics
• Key metrics and KPIs

Introduction to Digital Marketing Analytics

Google Analytics

Other Analytics Tools

• Social media insights
• Email marketing analytics
• PPC analytics

Creating a Digital Marketing Strategy

• Defining goals and objectives
• Audience research and segmentation

Creating a Digital Marketing Strategy

• Combining multiple channels
• Consistent messaging and branding

Budgeting and Resource Allocation

• Budget planning
• Allocating resources effectively

Introduction to Google My Business
  • Importance of GMB for Local SEO
  • Setting Up & Verifying Your GMB Profile
  • Adding Business Information (Name, Category, Hours, etc.)
  • Optimizing Business Description, Services & Attributes
  • Responding to Customer Reviews (Positive & Negative)
  • Using GMB Messaging & Q&A Effectively
  • Understanding Analytics & Customer Behavior
  • Using Posts, Photos, and Offers for Better Engagement
Standout Features

We Provide Students With Enhanced Learning Opportunities.

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Special Grooming Session

Every month immerse HR session by dignitaries from top companies of Pune for aspiring students.

 
Experienced Faculty

Learn from team of best faculties having 7 years + of experience as professional trainer.

 
Practical Oriented Class

Learn from Basics till Expert Level with 100% practical on Live projects.

 
Job Assistance

Every month immerse HR session by dignitaries from top companies of Pune for aspiring students.

 
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