Digital Marketing Certification Course

Learn Digital Marketing Certification Course at Saturn Web Media

Elevate your career with our comprehensive Digital Marketing Certification Course at Saturn Web Media. This expert-led program covers all the essential skills to help you thrive in the digital landscape. Recognized as one of the leading providers of Digital Marketing Courses in PCMC, we are dedicated to guiding you toward success.

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📞 Call Us to Enroll: +91 9923832319
📅 Course Duration: 3 Months

Don’t miss this opportunity to acquire valuable digital marketing expertise and advance your career. The next batch is open for enrollment — become a certified digital marketer with Saturn Web Media! Explore our Digital Marketing Courses in PCMC and take the next step in your professional journey.

Module 1: Introduction to Digital Marketing

1. Overview of Digital Marketing
   • Learn about the definition and scope of digital marketing
   • Understand its importance in today’s business landscape
   • Compare traditional and digital marketing

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2. Digital Marketing Channels
   • Explore Search Engine Optimization (SEO)
   • Dive into Pay-Per-Click (PPC) Advertising
   • Master Social Media Marketing (SMM)
   • Engage in Content Marketing
   • Utilize Email Marketing effectively

Module 2: Search Engine Optimization (SEO)

1. Introduction to SEO

   • Discover what SEO entails
   • Recognize the importance of SEO in digital marketing
   • Understand how search engines function

2. Keyword Research

   • Apply tools and techniques for effective keyword research
   • Differentiate between long-tail and short-tail keywords

3. On-Page SEO

   • Optimize title tags and meta descriptions
   • Use header tags appropriately
   • Improve URL structures
   • Implement internal linking strategies

4. Off-Page SEO

   • Develop successful backlinking strategies
   • Leverage social bookmarking

5. Technical SEO

   • Focus on website speed optimization
   • Ensure mobile-friendliness
   • Create XML sitemaps
   • Manage Robots.txt files

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Module 3: Pay-Per-Click (PPC) Advertising

1. Introduction to PPC

   • Understand the concept of PPC advertising
   • Explore its benefits
   • Identify key platforms

2. Google Ads

   • Learn how to set up a Google Ads account
   • Plan and target keywords strategically
   • Create impactful ad campaigns
   • Manage bidding strategies and budgets effectively

3. Performance Tracking and Optimization

   • Understand key metrics and KPIs
   • Analyze ad performance data
   • Apply various optimization techniques

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Module 4: Social Media Marketing (SMM)

1. Introduction to Social Media Marketing

   • Examine the importance and benefits of social media marketing
   • Review major social media platforms and their relevance

2. Facebook Marketing

   • Set up a professional business page
   • Utilize Facebook Ads Manager for campaigns
   • Implement targeting and retargeting strategies
   • Analyze performance metrics effectively

3. Instagram Marketing

   • Develop an engaging Instagram business profile
   • Run impactful Instagram ads
   • Collaborate with influencers
   • Use Instagram stories and reels strategically

4. LinkedIn Marketing

   • Optimize your LinkedIn profile for visibility
   • Create and manage LinkedIn Ads
   • Formulate effective B2B marketing strategies

Module 5: Content Marketing

1. Introduction to Content Marketing

   • Understand the significance of content in digital marketing
   • Explore various types of content

2. Content Creation

   • Learn techniques for writing blogs and articles
   • Master video content production
   • Design compelling infographics

3. Content Strategy

   • Plan an effective content calendar
   • Employ content promotion techniques
   • Utilize guest blogging

4. Content Optimization

   • Optimize content for SEO
   • Measure content performance accurately
   • Repurpose content for different platforms

Module 6: Email Marketing

1. Introduction to Email Marketing

   • Discover the benefits of email marketing
   • Explore different types of email campaigns

2. Email Marketing Tools

   • Choose from popular platforms
   • Set up and run successful email campaigns
   • Design engaging email templates

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3. Email Campaign Management

   • Create compelling and effective emails
   • Implement personalization and segmentation
   • Apply A/B testing for optimized results

4. Analyzing Email Performance

   • Monitor open rates
   • Track click-through rates
   • Evaluate conversion tracking

Module 7: Analytics & Data-Driven Marketing

1. Introduction to Digital Marketing Analytics

   • Learn the importance of analytics
   • Focus on key metrics and KPIs

2. Google Analytics

   • Set up and configure Google Analytics
   • Track and report audience behavior effectively

3. Other Analytics Tools

   • Use social media insights
   • Analyze email marketing performance
   • Assess PPC campaign data

Module 8: Digital Marketing Strategy and Planning

1. Creating a Digital Marketing Strategy

   • Define clear goals and objectives
   • Conduct thorough audience research and segmentation

2. Integrated Marketing Campaigns

   • Combine multiple channels for maximum impact
   • Maintain consistent messaging and branding